Tweet
Millions of Brits 'missing out on HD'
By Andrew Laughlin, Technology Reporter
Millions of British people are missing out on watching high definition television because they have not purchased the right equipment, a new study has claimed.
According to the British Video Association (BVA), 6.5 million people in the UK wrongly assume that they are watching HD programmes or films on their TV sets, when actually they have not connected equipment compatible with the advanced picture quality.
After surveying 9,500 viewers, the BVA found that 55% of British households have spent hundreds or thousands of pounds on a high definition television set.
Despite 30% of those questioned thinking that they could watch HD television or Blu-ray discs at home, only 58% of that group had taken the necessary steps to connect the right equipment.
Many households had failed to acquire a set top box, games console or Blu-ray player capable of running high definition programmes and films on their television sets, meaning that they were still watching standard definition pictures.
"In the run-up to the World Cup even more people will be looking to invest in HD, but they need to be aware that a high definition television alone does not mean that they are watching content in high definition," said BVA spokesman Simon Heller.
"You are only getting a high definition experience if you are watching content via a bolt-on high definition set-top box, a Blu-ray player or a PS3 console."
By Andrew Laughlin, Technology Reporter
Millions of British people are missing out on watching high definition television because they have not purchased the right equipment, a new study has claimed.
According to the British Video Association (BVA), 6.5 million people in the UK wrongly assume that they are watching HD programmes or films on their TV sets, when actually they have not connected equipment compatible with the advanced picture quality.
After surveying 9,500 viewers, the BVA found that 55% of British households have spent hundreds or thousands of pounds on a high definition television set.
Despite 30% of those questioned thinking that they could watch HD television or Blu-ray discs at home, only 58% of that group had taken the necessary steps to connect the right equipment.
Many households had failed to acquire a set top box, games console or Blu-ray player capable of running high definition programmes and films on their television sets, meaning that they were still watching standard definition pictures.
"In the run-up to the World Cup even more people will be looking to invest in HD, but they need to be aware that a high definition television alone does not mean that they are watching content in high definition," said BVA spokesman Simon Heller.
"You are only getting a high definition experience if you are watching content via a bolt-on high definition set-top box, a Blu-ray player or a PS3 console."
Comment