Tweet
Antena 3 is launching a male-skewed channel, Nitro.
The Spanish free-to-air broadcaster has launched several digital channels to date including youth-skewing Neox and Nova, which targets female viewers.
Nitro is expected to roll out when new DTT slots become available in Spain later this year and, according to CEO Silvio González, is targeting a 1% viewing share.
The Spanish free-to-air broadcaster has launched several digital channels to date including youth-skewing Neox and Nova, which targets female viewers.
Nitro is expected to roll out when new DTT slots become available in Spain later this year and, according to CEO Silvio González, is targeting a 1% viewing share.