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Report calls new S'pore rules 'risky'
Singapore’s new cross-carriage rules are a “risky public policy proposition” in response to a market in flux, according to a new report from Media Partners Asia (MPA) and Charles River Associates (CRA).
The report, as cited by World Screen News, criticises the regulator’s response in requiring the two competing platforms, StarHub and SingTel’s MioTV, to carrry each other’s content. If the market were left to mature naturally, there would likely be fewer exclusive deals, the report says.
“Over time, as competition develops and the market matures, exclusivity has been seen to wane," the report claims.
Instead, regulators should continue to monitor the market, assessing it each year, to check exclusive deals were on the wane. “If at the first or second annual review, exclusivity is not substantially less than today, then some degree of intervention may then be implemented," the report recommends.
Singapore’s new cross-carriage rules are a “risky public policy proposition” in response to a market in flux, according to a new report from Media Partners Asia (MPA) and Charles River Associates (CRA).
The report, as cited by World Screen News, criticises the regulator’s response in requiring the two competing platforms, StarHub and SingTel’s MioTV, to carrry each other’s content. If the market were left to mature naturally, there would likely be fewer exclusive deals, the report says.
“Over time, as competition develops and the market matures, exclusivity has been seen to wane," the report claims.
Instead, regulators should continue to monitor the market, assessing it each year, to check exclusive deals were on the wane. “If at the first or second annual review, exclusivity is not substantially less than today, then some degree of intervention may then be implemented," the report recommends.