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UKTV and C4 agree 10-year ad sales deal
UKTV and Channel 4 have reached agreement for Channel 4 Sales to become the exclusive advertising representative for the UKTV portfolio. Under the terms of the 10-year agreement, Channel 4 Sales will represent UKTV as its sole advertising sales agent across its full portfolio of services including 10 linear channels, VOD services and websites.
The portfolio includes four of the top 10 pay entertainment channels and the UK’s leading lifestyle and factual channels.
In addition to the 10 linear channels which include Good Food, Dave and Eden, Channel 4 Sales will also sell advertising across all UKTV websites.
UKTV and Channel 4 have reached agreement for Channel 4 Sales to become the exclusive advertising representative for the UKTV portfolio. Under the terms of the 10-year agreement, Channel 4 Sales will represent UKTV as its sole advertising sales agent across its full portfolio of services including 10 linear channels, VOD services and websites.
The portfolio includes four of the top 10 pay entertainment channels and the UK’s leading lifestyle and factual channels.
In addition to the 10 linear channels which include Good Food, Dave and Eden, Channel 4 Sales will also sell advertising across all UKTV websites.