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EU set-top-box market reaches record turnover
Jörn Krieger
The market for digital set-top-boxes in the European Union is expected to grow by 9.6% to €2.2bn in 2010, according to figures announced by German industry association BITKOM based on data compiled by the European Information Technology Observatory (EITO).
Boxes sold will increase by 6.3% to 32 million compared with 2009.
“The market for digital set-top-boxes is spurred by new technological trends in the TV industry: digitalisation of TV reception, high-definition television and the integration of internet and TV,” Jeffry van Ede, member of BITKOM's board, said in Berlin.
The development is very different in the five largest EU markets this year with the largest increase in France. According to EITO, the digital set-top-box market volume will grow by 86% to €320m in France. In Germany, an increase by 38% to €720m is expected while Italy will see a growth by 29% to €500m.
For the UK and Spain, however, EITO expects a decline in turnover by 32% in each country - in the UK to €160m and in Spain to €105m. The main reason: The process of digitalisation is practically completed in both countries.
Jörn Krieger
The market for digital set-top-boxes in the European Union is expected to grow by 9.6% to €2.2bn in 2010, according to figures announced by German industry association BITKOM based on data compiled by the European Information Technology Observatory (EITO).
Boxes sold will increase by 6.3% to 32 million compared with 2009.
“The market for digital set-top-boxes is spurred by new technological trends in the TV industry: digitalisation of TV reception, high-definition television and the integration of internet and TV,” Jeffry van Ede, member of BITKOM's board, said in Berlin.
The development is very different in the five largest EU markets this year with the largest increase in France. According to EITO, the digital set-top-box market volume will grow by 86% to €320m in France. In Germany, an increase by 38% to €720m is expected while Italy will see a growth by 29% to €500m.
For the UK and Spain, however, EITO expects a decline in turnover by 32% in each country - in the UK to €160m and in Spain to €105m. The main reason: The process of digitalisation is practically completed in both countries.