Viacom-owned cable channel MTV UK has inked a deal with tween-skewed virtual world Habbo.
The agreement paves the way for content and advertising sharing. MTV has created a fan group and virtual studio on Habbo and Habbo has received ad spots on MTV. Pop starlet Miley Cyrus opened the MTV virtual studio.
The agreement paves the way for content and advertising sharing. MTV has created a fan group and virtual studio on Habbo and Habbo has received ad spots on MTV. Pop starlet Miley Cyrus opened the MTV virtual studio.