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Reliance Big Pictures has sold the satellite rights of Tamil film Raavanan to Raj TV for a period of 11 years.
Raj TV has paid Rs 45 million for the rights, market sources said. The satellite telecast rights for the Hindi version, Raavan, has been sold to Colors for five years.
"We have sold the rights to Raj TV for 11 years," said a source in Big Pictures, while refusing to comment on the commercial terms of the deal.
Tamil broadcasters Star Vijay, Kalaignar TV and Jaya TV had evinced interest to buy the rights.
"Raj TV paid a hefty amount as it needs content in the fiercely competitive Tamil general entertainment channel market. The last time it had bought a big movie was Rajnikanth's Sivaji," said a media analyst who tracks the market.
Big Pictures is in negotiations to sell the TV rights of Villain, the Telugu version of Raavan.
Raj TV has paid Rs 45 million for the rights, market sources said. The satellite telecast rights for the Hindi version, Raavan, has been sold to Colors for five years.
"We have sold the rights to Raj TV for 11 years," said a source in Big Pictures, while refusing to comment on the commercial terms of the deal.
Tamil broadcasters Star Vijay, Kalaignar TV and Jaya TV had evinced interest to buy the rights.
"Raj TV paid a hefty amount as it needs content in the fiercely competitive Tamil general entertainment channel market. The last time it had bought a big movie was Rajnikanth's Sivaji," said a media analyst who tracks the market.
Big Pictures is in negotiations to sell the TV rights of Villain, the Telugu version of Raavan.