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ITV and BSkyB

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  • gregorii
    Premium Member
    • Jun 2010
    • 554

    ITV and BSkyB

    The ITV and BSkyB have signed an agreement providing for the allocation of channels ITV2 HD, ITV3 HD and ITV4 HD only to subscribers of Sky + HD. The function of these channels will be launched this autumn, beginning with ITV2 HD since October. The deal is a return to ITV on pay TV because of falling advertising revenues. Recalled that ITV had created the pay digital terrestrial platform ITV Digital, which closed in late 2002.
  • bong1
    Board Senior Member
    • Apr 2010
    • 207

    Re: ITV and BSkyB

    there making a big mistake going pay route they will loose advertising money when the veiwng figures are down
    coyi !