Change at the top for Tricolor TV

[rickbell]

The leading Russian DTH platform Tricolor TV will have a new head from this month.

In a detailed statement, the company says that Pavel Basov is vacating the position of CEO, with his position being taken by Alexander Makarov, currently the managing director.

Basov started at Tricolor TV last April as the commercial and strategic business development director and was subsequently promoted to his current position in September.

He initiated what was termed a “5D Strategy” designed to – amongst other things – further increase its subscriber base, ARPU and improve customer service.

Tricolor TV gained 2.1 million subscribers in 2011, or 31% more than a year earlier, while the number of users of additional services rose by 56% during the year.

As of the end of 2011 the platform had over 9.5 million subscribers, of which some 7.5 million were paying.

Basov’s departure is due to a change in management strategy on the initiative of the company’s owners.

[Jack36548]

Re: Change at the top for Tricolor TV

Tricolor TV gained 2.1 million subscribers in 2011, or 31% more than a year earlier, while the number of users of additional services rose by 56% during the year.

Excuse me my friend, but what is another word for rose ?
Will this say: increase ?? Sorry for asking.

It seems to me, that the cs world is not that bad for business as well.
I quote:

Tricolor TV gained 2.1 million subscribers in 2011, or 31% more than a year earlier.

Why are they then complaining about CS ? All those, who sells cards, have now done some serieus business, last years. They have selled cards, like candy.

[rickbell]

Re: Change at the top for Tricolor TV

Rose is the past tense of rise. That means increase as you said.

You are absolutely right, the cs world is in fact helping many satellite tv providers, because people get interested in satellite tv when find out they can share their card and also share the bill.

[Orlik666]

Re: Change at the top for Tricolor TV

So cs is not destroying market of pay tv. Many providers would get more cash and subscribers if they would set their prices lower.

[besit]

Re: Change at the top for Tricolor TV

Let me tell you about Tricolor
One day Russian president said "Every old woman in every God-forsaken village must have an access to quality federal TV channels"
Someone smart organized Tricolor company, which starts to sell cheap enough (~400$) complete sets (dish-LNB-receiver) supposed to work without monthly fee. They had very few federal channels, but they were successful for no monthly fee. All the channels were encrypted with DRE. Transmitted from 36E in round polarization.
Now they transmit more than 100 channels. All these channels are Russian (no Discovery/NGC/Eurosport e t c) and there are no HD channels. First year for free. Then - 600RUR a year (about 1.5$ per month).11 channels are opened wuthout payment, but encrypted anyway. There are some extra channels - VOD, Sport and ****o which are payed separately. All transponders are set in left polarization so they have an ability to connect the second receiver to loop port of first.
Now what's not so good
- To get all these channels you have to buy a special receiver, which will not receive nothing else but Tricolor - not very good equipment for 200$
- You may bye a smartcard with DRE-module, but it doesn't open all the channels (only half), only those with mpeg2 video encoded

And SC - is a problem for Tricolor, for there are so many Russian illegal SC pay servers are selling tricolor's packs for 1 dollar/month including VOD, Sport and ****o channels.

And 3 more facts
- Tricolor and other Russian SAT TV-operator - NTV PLUS are about to merge.
- Tricolor opens pretty good with satlover's 4rth server (3rd - sometimes)
- I'm a musician and my clip they shown on Tricolor TV and I even have a contract with Tricolor for that.
(If someone wants to see my clip - you can find it on ******* - _http://www.*******.com/watch?v=9o2dmOkBTIE)