Tweet
GlobeCast and FRANCE 24 announced they will launch a Hybrid Broadband Broadcast Television (HbbTV) trial in early 2012 with the support of Orange and SES. The service, to be offered to satellite viewers of FRANCE 24, initially in Western Europe, will add a layer of interactivity to satellite TV programming by harnessing the capability of connected TVs. Throughout 2012, participating satellite TV viewers will use their connected televisions to interact with FRANCE 24's linear and non-linear programming via their broadband connection. No additional equipment or hardware will be required.
GlobeCast will use its broadcast experience and knowledge of connected television to lead this trial. The satellite feed will be delivered via one of the ASTRA satellites at 19.2 degrees East — SES' leading orbital position in Western Europe.HbbTV is an industry standard providing an open and business-neutral technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband and also enables access to Internet only services for consumers using connected TVs and STBs.
GlobeCast will use its broadcast experience and knowledge of connected television to lead this trial. The satellite feed will be delivered via one of the ASTRA satellites at 19.2 degrees East — SES' leading orbital position in Western Europe.HbbTV is an industry standard providing an open and business-neutral technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband and also enables access to Internet only services for consumers using connected TVs and STBs.