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New milestone for Tricolor

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  • rickbell
    Member
    • Feb 2011
    • 88

    New milestone for Tricolor

    The leading Russian DTH platform Tricolor TV has connected its ninth million subscriber.

    Furthermore, 30 million people, or almost a fifth of the country’s population, now watch its services.

    Tricolor TV’s subscriber base is 30% larger than a year ago and its operator National Satellite Company (NSC) puts its success down to a number of factors including national (federal) advertising, a reduction in connection fees and introduction of additional services.

    NSC’s general director Pavel Basov said the company is seeking further subscriber and ARPU growth through what is described as a 5D (five directions) strategy of content, technology, internal company resources and maintaining the information and user community.

    Tricolor TV was launched in 2005 and its services are broadcast to a potential audience of 125 million people in Russia.
  • darkbus
    Senior Member
    • Oct 2011
    • 103

    #2
    Re: New milestone for Tricolor

    Quite impressive if one fifth of the countries population is watching a TV service that wasn't around 7 years ago!

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