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MTV brings Unplugged to India

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  • rbonchev
    Board Senior Member
    • Jul 2011
    • 291

    MTV brings Unplugged to India

    MTV’s Unplugged franchise will premier in India on 1 October, bringing the raw talent of local musicians to television viewers across the South Asian country.

    Unplugged has featured memorable televised acoustic sets since 1989 from such musical luminaries as Nirvana, Bob Dylan and Paul McCartney, along with more recent performances from stars like Katy Perry and Alicia Keys.

    “Unplugged is another initiative which shows that M will always be at the heart of MTV,” said Aditya Swamy, channel head, MTV India.

    “Music in its purest form is when it is acoustic, pure & soulful…no remix, no electrics. The artists, the songs, the setting and even the instruments have been carefully handpicked to give a rich musical experience,” he added.

    The launch series will feature popular bands and singers including Indian Ocean, Rabbi Shergill, Rekha Bhardwaj, Mohit Chauhan, Susheela Raman, Advaita, Euphoria, Javed Ali, and Shilpa Rao.

    “MTV Unplugged is a fantastic concept and franchise, one I’ve enjoyed and looked up to over the years,” said Rabbi Shergill. “Also, its introduction in India couldn’t have come at a more timely juncture where independent music is at its lowest ebb.”

    The show will air at 7pm on Saturdays.