Apple evolution in Ads

[mahrkpat]

A user has on ******* created a playlist for all Apple ads if you watch them in sequence you can see how Apple has been evolving.
I Like the ones made in the 1980's.

__https://www.*******.com/playlist?list=UUKB83fAKU3YoXXuGDH5B1YA&page=1

[bonilla]

Re: Apple evolution in Ads

A user has on ******* created a playlist for all Apple ads if you watch them in sequence you can see how Apple has been evolving.
I Like the ones made in the 1980's.

__https://www.*******.com/playlist?list=UUKB83fAKU3YoXXuGDH5B1YA&page=1

I collect that from a marketing website which explains all the strategy about ads evolution.
Interesting read for satlovers readers

Apple’s Strategy

From the beginning, Apple tried to enter the market by presenting itself as a producer of personal computers, which, of course, was an odd term back then. Well, if you’re asking yourselves why?, you might consider the fact that there wasn’t an actual need for personal (no, not demand, need!) computers. So, over the years Apple focused on creating a “need” for people to have personal computers. For most people, Apple products seemed expensive and unnecessary.

How did they put it in practice

Well, it wasn’t easy. In contrast with what happens today, when Apple associates its products with fun, in the 70s and at the beginning of the 80s, Apple was building its marketing strategy by trying to sell computers, which first of all, would have diminished your work load. (This is best expressed by the Henry Ford, Thomas Jefferson and Orville Wright campaigns). That means that Apple was trying to make its products look useful and in the process it was trying to convince freelancers or small investors (see also Apple’s II introduction ad from the 1977). Similarly, Apple was trying to demonstrate that you don’t need to be a rocket scientist to know how to use a computer (Apple II Simplicity Brochure). Therefore, the idea of simplicity that we also find today has its roots back in the 70s.

From usefulness to fun

Starting from 1984, with the Apple II “Why every kid should have an Apple after school,” campaign the company began to switch its strategy from usefulness to fun. From now on, the company wants its products to be seen both as fun and useful. Nevertheless, the overwhelming majority of the ads were still showing the technical capabilities of the Mac.

The 1990s

The 1990s was the decade when Apple gained a comparative advantage in the personal computers field by portraying their products as cool, innovative, fun and well designed (1998 – Chic. Not Geek campaign, 1999 – the Thrill of Surfing campaign and so forth). Furthermore, it was the 1990s who triggered the famous Think different slogan. From this point one, the road they’ve taken seems irreversible and will steadily transform Apple into the huge company that it is today.

[BlueIsMyColor]

Re: Apple evolution in Ads

What distinguish the Apple from other companies is the quality of almost everything they do and the vision of the future that they have. Take a look at this video:

In Apple Computer's 1987 vision of the future (approximately 2011), industrial design hasn't changed for over two decades and we stand around drinking coffee while a computer-generated guy in a bow tie encourages passive-aggressive family avoidance tactics. They should have called it Knowledge Aggravator.

_https://www.*******.com/watch?v=hb4AzF6wEoc

doesn't it reminds the iPad?