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New broadcaster Electric Sofa has confirmed plans to launch three new entertainment and movies channels on Sky in the autumn.
The company intends to launch a film channel devoted to showcasing British-funded or produced movies, along with "rarely-seen gems".
It will also launch a general movies channel screening blockbusters, premieres and classic titles aimed at the 16 to 34-year-old audience.
The third channel will broadcast a range of general entertainment programmes, including in-house content and acquisitions.
All three channels will be made available free-to-air on Sky on November 1, with Electric Sofa already talking to advertisers and sponsors.
The company intends to launch a film channel devoted to showcasing British-funded or produced movies, along with "rarely-seen gems".
It will also launch a general movies channel screening blockbusters, premieres and classic titles aimed at the 16 to 34-year-old audience.
The third channel will broadcast a range of general entertainment programmes, including in-house content and acquisitions.
All three channels will be made available free-to-air on Sky on November 1, with Electric Sofa already talking to advertisers and sponsors.