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MobiTV likes Android
Rose Major
Mobile TV specialist MobiTV said it was expanding its service to be available on more Android operating system mobile phones.
The company said that since its introduction to the Andriod platform with the NBA League Pass Mobile app, MobiTV has seen “increased engagement with its services on Android as the operating system continues to grow.” Android had a 9.6% share of the smartphone market in the first quarter of 2010 compared with 1.6% a year earlier.
Currently delivering live and video-on-demand programming to the Android-based Sprint EVO 4G and HTC Hero devices, as well as the AT&T Motorola Backflip, MobiTV is expanding its Android availability beginning with the T-Mobile Samsung Vibrant available July 21, 2010.
Among its more than 10 million subscribers, MobiTV viewers on the Android platform watch 23% more minutes per active viewer versus all other mobile operating platforms.
“As the Android platform continues to grow in popularity and availability, MobiTV believes it will play a strong role in the adoption of mobile media,” said Charlie Nooney, CEO of MobiTV, Inc. “With more Android devices being rolled out in the coming months, MobiTV has identified the platform as a strategic element in our goal to deliver live and on-demand programming to the widest possible consumer base.”
Rose Major
Mobile TV specialist MobiTV said it was expanding its service to be available on more Android operating system mobile phones.
The company said that since its introduction to the Andriod platform with the NBA League Pass Mobile app, MobiTV has seen “increased engagement with its services on Android as the operating system continues to grow.” Android had a 9.6% share of the smartphone market in the first quarter of 2010 compared with 1.6% a year earlier.
Currently delivering live and video-on-demand programming to the Android-based Sprint EVO 4G and HTC Hero devices, as well as the AT&T Motorola Backflip, MobiTV is expanding its Android availability beginning with the T-Mobile Samsung Vibrant available July 21, 2010.
Among its more than 10 million subscribers, MobiTV viewers on the Android platform watch 23% more minutes per active viewer versus all other mobile operating platforms.
“As the Android platform continues to grow in popularity and availability, MobiTV believes it will play a strong role in the adoption of mobile media,” said Charlie Nooney, CEO of MobiTV, Inc. “With more Android devices being rolled out in the coming months, MobiTV has identified the platform as a strategic element in our goal to deliver live and on-demand programming to the widest possible consumer base.”