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New Thai movie channel launches
Rose Major
Thai movie exhibitor Major Cineplex Group has launched a new movie channel for the country in a joint venture with the Kantana Group, aimed at publicising the Thai film sector.
Major Kantana Broadcasting’s M Channel has been set up with Baht20 million (US$617,000) in capital. The free-to-air, 24-hour channel will air both Thai and Hollywood fare, including movie previews and behind-the-scenes programming as well as movies. Movies will account for about 70% of the schedule.
Automotive firm Toyota is one of two companies which have promised Baht15 million a year for the channel as part of a sponsorship deal. Major Kantana Broadcasting hopes to sign up more sponsors.
Kantana Group already operates the Miracle Channel and Farm Channel.
Rose Major
Thai movie exhibitor Major Cineplex Group has launched a new movie channel for the country in a joint venture with the Kantana Group, aimed at publicising the Thai film sector.
Major Kantana Broadcasting’s M Channel has been set up with Baht20 million (US$617,000) in capital. The free-to-air, 24-hour channel will air both Thai and Hollywood fare, including movie previews and behind-the-scenes programming as well as movies. Movies will account for about 70% of the schedule.
Automotive firm Toyota is one of two companies which have promised Baht15 million a year for the channel as part of a sponsorship deal. Major Kantana Broadcasting hopes to sign up more sponsors.
Kantana Group already operates the Miracle Channel and Farm Channel.