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World gets another Chinese ch’l
Chris Forrester
Xinhua News Agency, a 79-year-old wire service from China, announced the official launch of China Xinhua News Network Corporation (CNC) World, offering a full operation of TV news broadcasts, including news and in-depth reports, feature stories, talk shows and cultural and lifestyle programmes. Broadcasting is in English.
BBC Monitoring reports that at the kick-off ceremony held at its Beijing headquarters, Xinhua President Li Congjun said, "CNC World will report international news with a China perspective and China news with a global vision."
“Besides the newly-born television service, Xinhua, with more than 10,000 employees positioned around the world, also has print publications, financial services, photo suppliers and new media research and development capabilities,” says the report.
“The ambitious global expansion of Xinhua, a multi-billion-dollar media industry leader in China, echoes Chinese President Hu Jintao's aspiration for "a modern communication system" and "communication capacity" for Chinese media at home and abroad.
“With ubiquitous correspondents positioned throughout China, CNC World produces extensive and in-depth TV programmes on China news. Lack of understanding of China among international audience offers CNC World room for expressing China's voice and potential for promoting China's global image," said Sun Yingchun, an international relations professor at the Beijing-based Communication University of China.
CNC World is broadcast via satellites, cable networks, the Internet and cell phones to Asia-Pacific, Europe, America and Africa.
Internet-users can also visit the official portal, http://www.xhstv.com/english_video_online.asp, to view live broadcasts.
Chris Forrester
Xinhua News Agency, a 79-year-old wire service from China, announced the official launch of China Xinhua News Network Corporation (CNC) World, offering a full operation of TV news broadcasts, including news and in-depth reports, feature stories, talk shows and cultural and lifestyle programmes. Broadcasting is in English.
BBC Monitoring reports that at the kick-off ceremony held at its Beijing headquarters, Xinhua President Li Congjun said, "CNC World will report international news with a China perspective and China news with a global vision."
“Besides the newly-born television service, Xinhua, with more than 10,000 employees positioned around the world, also has print publications, financial services, photo suppliers and new media research and development capabilities,” says the report.
“The ambitious global expansion of Xinhua, a multi-billion-dollar media industry leader in China, echoes Chinese President Hu Jintao's aspiration for "a modern communication system" and "communication capacity" for Chinese media at home and abroad.
“With ubiquitous correspondents positioned throughout China, CNC World produces extensive and in-depth TV programmes on China news. Lack of understanding of China among international audience offers CNC World room for expressing China's voice and potential for promoting China's global image," said Sun Yingchun, an international relations professor at the Beijing-based Communication University of China.
CNC World is broadcast via satellites, cable networks, the Internet and cell phones to Asia-Pacific, Europe, America and Africa.
Internet-users can also visit the official portal, http://www.xhstv.com/english_video_online.asp, to view live broadcasts.