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NEW DELHI: Airtel digital TV, the DTH arm of Bharti Airtel, is launching its High Definition service, with set top boxes (STBs) priced at Rs 2,840, further fuelling the price war in the sector.
Its competitors like Tata Sky, Dish TV, Reliance BIG TV and Sun Direct have already launched their high definition (HD) services at various price points to attract new subscribers.
“Airtel digital TV HD will be available at Rs 2,250 for our existing customers choosing to upgrade and Rs 2,840 for all new customers,” Bharti Airtel Director and CEO (DTH), Mr Ajai Puri said.
HD transmissions offer better picture and sound quality compared to standard definition (SD) transmission. HD set-top boxes (STB), which offer wide-angle viewing, are considered particularly suitable for watching sporting events and action movies.
“As of now, subscribers will get access to ESPN’s HD feed of the FIFA World Cup for Rs 99, but we will add other HD channels over the next few months,” he said. For the new service, Airtel will also have a 360 ° marketing campaign, featuring brand ambass adors Saif Ali Khan and Kareena Kapoor.
The company will also leverage its existing bundling tie-ups with LG and Samsung. - PTI
Its competitors like Tata Sky, Dish TV, Reliance BIG TV and Sun Direct have already launched their high definition (HD) services at various price points to attract new subscribers.
“Airtel digital TV HD will be available at Rs 2,250 for our existing customers choosing to upgrade and Rs 2,840 for all new customers,” Bharti Airtel Director and CEO (DTH), Mr Ajai Puri said.
HD transmissions offer better picture and sound quality compared to standard definition (SD) transmission. HD set-top boxes (STB), which offer wide-angle viewing, are considered particularly suitable for watching sporting events and action movies.
“As of now, subscribers will get access to ESPN’s HD feed of the FIFA World Cup for Rs 99, but we will add other HD channels over the next few months,” he said. For the new service, Airtel will also have a 360 ° marketing campaign, featuring brand ambass adors Saif Ali Khan and Kareena Kapoor.
The company will also leverage its existing bundling tie-ups with LG and Samsung. - PTI