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Vintage TV to air in UK
Chris Forrester
It has long been said that ‘older viewers’ are increasingly ignored by network TV. However, there are also plenty of viewers who complain that ‘TV is full of old repeats’. A new TV channel promises to both appeal to the nostalgia element in all of us while at the same time tapping into those viewers who see themselves as underserved by today’s youth-orientated scheduling.
Vintage TV, the UK’s first music and popular culture TV channel created especially for the over-50s, will launch on September 1 2010. It will cover the five decades of popular music, culture, fashion and trends from the 1940s to the 1980s. The channel has signed up some star presenters.
Accessible on platforms Sky and Freesat, Vintage TV will broadcast 24 hours a day. It will potentially reach more than 10m households and an audience of 21m over-50s.
40% of Vintage TV’s content will be original programming including exclusive new shows and more than 500 specially-created music videos. There will be revivals of cult classics, a pub quiz with a difference, a variation on the theme of ‘The Antiques Roadshow’ for music collectors, and a compelling entertainment series featuring the sounds and legends of all our yesterdays.
In addition, Vintage TV said it would broadcast classic, rare and forgotten footage paying homage to each featured music era and genre. In collaboration with the likes of ITN, BBC, Channel 4, Eagle Rock and DCD Rights, Vintage TV will revive news, views, social history and classic entertainment including music documentaries and chat shows.
Journalist Lesley-Ann Jones will host a talk show, welcoming personalities from all fields, including sport, politics, medicine, fashion and of course music, featuring the likes of Rick Wakeman, Roger Daltrey, Debbie Harry and Bryan Adams.
Vintage TV was founded by its chief executive David Pick, a former EMI executive and music business veteran, who has built an impressive team of experts from television, music, broadcasting and rock journalism.
Paul Gambaccini (pictured) joins Vintage TV as a principal presenter. He will front a selection of the channel’s major series commissions. Emmy Award-winning producer Clare Bramley takes up the role of Business Development Director. Legendary radio producer Phil Swern, currently responsible for BBC Radio 2’s Pick Of The Pops with Dale Winton and Sounds Of The Sixties with Brian Matthew, is appointed Programme and Music Consultant and Teresa Watts, formerly Head of Production and Programming at ITV/Granada and BBC, takes up the same role at Vintage TV.
“Vintage TV is essentially a unique celebration of everything which has defined and shaped popular music since its genesis in the 1940s, as well as a reflection of how music is enjoyed today”, says David Pick.
Chris Forrester
It has long been said that ‘older viewers’ are increasingly ignored by network TV. However, there are also plenty of viewers who complain that ‘TV is full of old repeats’. A new TV channel promises to both appeal to the nostalgia element in all of us while at the same time tapping into those viewers who see themselves as underserved by today’s youth-orientated scheduling.
Vintage TV, the UK’s first music and popular culture TV channel created especially for the over-50s, will launch on September 1 2010. It will cover the five decades of popular music, culture, fashion and trends from the 1940s to the 1980s. The channel has signed up some star presenters.
Accessible on platforms Sky and Freesat, Vintage TV will broadcast 24 hours a day. It will potentially reach more than 10m households and an audience of 21m over-50s.
40% of Vintage TV’s content will be original programming including exclusive new shows and more than 500 specially-created music videos. There will be revivals of cult classics, a pub quiz with a difference, a variation on the theme of ‘The Antiques Roadshow’ for music collectors, and a compelling entertainment series featuring the sounds and legends of all our yesterdays.
In addition, Vintage TV said it would broadcast classic, rare and forgotten footage paying homage to each featured music era and genre. In collaboration with the likes of ITN, BBC, Channel 4, Eagle Rock and DCD Rights, Vintage TV will revive news, views, social history and classic entertainment including music documentaries and chat shows.
Journalist Lesley-Ann Jones will host a talk show, welcoming personalities from all fields, including sport, politics, medicine, fashion and of course music, featuring the likes of Rick Wakeman, Roger Daltrey, Debbie Harry and Bryan Adams.
Vintage TV was founded by its chief executive David Pick, a former EMI executive and music business veteran, who has built an impressive team of experts from television, music, broadcasting and rock journalism.
Paul Gambaccini (pictured) joins Vintage TV as a principal presenter. He will front a selection of the channel’s major series commissions. Emmy Award-winning producer Clare Bramley takes up the role of Business Development Director. Legendary radio producer Phil Swern, currently responsible for BBC Radio 2’s Pick Of The Pops with Dale Winton and Sounds Of The Sixties with Brian Matthew, is appointed Programme and Music Consultant and Teresa Watts, formerly Head of Production and Programming at ITV/Granada and BBC, takes up the same role at Vintage TV.
“Vintage TV is essentially a unique celebration of everything which has defined and shaped popular music since its genesis in the 1940s, as well as a reflection of how music is enjoyed today”, says David Pick.