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Final Oprah is going to be expensive
Chris Forrester
This week is the beginning of the end for talk-show queen Oprah Winfrey. The last season of her massively popular syndicated chat-show doesn’t kick off for some time yet, but such is her popularity that her producers are already talking up the highest-ever rates for advertisers during the show.
Oprah, in her current format, goes off the air in September 2011, and her US distributor (CBS Television Distribution, CTD) is already talking mega-dollars for ad-spots in the final show. Normally, a 30-second spot goes for about $100,000.
But for her last week, and then her final show, CTD is talking of up to $1m per spot – and perhaps much more. They are comparing the public interest in the final shows to easily match that of ‘Lost’ (up to $950,000 per spot) or ‘Friends’ ($2.3m).
Chris Forrester
This week is the beginning of the end for talk-show queen Oprah Winfrey. The last season of her massively popular syndicated chat-show doesn’t kick off for some time yet, but such is her popularity that her producers are already talking up the highest-ever rates for advertisers during the show.
Oprah, in her current format, goes off the air in September 2011, and her US distributor (CBS Television Distribution, CTD) is already talking mega-dollars for ad-spots in the final show. Normally, a 30-second spot goes for about $100,000.
But for her last week, and then her final show, CTD is talking of up to $1m per spot – and perhaps much more. They are comparing the public interest in the final shows to easily match that of ‘Lost’ (up to $950,000 per spot) or ‘Friends’ ($2.3m).