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Strong interest’ in 3D-TV
Chris Forrester
Futuresource Consulting, at their annual Entertainment Summit, said that their recent studies showed considerable consumer interest in 3D TV.
In his presentation, Jim Bottoms, Director and Co-Founder of Futuresource Consulting, examined the impact of 3D on the overall home entertainment business and reviewed the prospects for the entertainment markets, including hardware, content and delivery platforms.
He revealed that recent Futuresource consumer research shows people have a strong interest in 3D capability within the home, with 70% of ***** respondents expressing an interest - even with the need for glasses - and just less than half of all consumers surveyed would be willing to buy a new TV.
“Although TV sets have an active life of well over 10 to 12 years, in reality the life is less than that, as consumers like to upgrade for new features and new designs rather than to guard against obsolescence. As a result, many early adopters of HD-ready TVs are now in a position to upgrade, given the massive developments in screen size, power consumption, set thickness, connectivity and other features,” said Bottoms.
Looking to the content, Bottoms stated that there is little 3D Blu-ray content available at present and while Futuresource expects to see some releases this year it is going to be next year before the retail market really starts to expand. However, the arrival of 3D will help to boost consumer interest in Blu-ray for those who have not yet invested for the high definition picture quality alone, and will help to boost overall discs sales moving forward.
Chris Forrester
Futuresource Consulting, at their annual Entertainment Summit, said that their recent studies showed considerable consumer interest in 3D TV.
In his presentation, Jim Bottoms, Director and Co-Founder of Futuresource Consulting, examined the impact of 3D on the overall home entertainment business and reviewed the prospects for the entertainment markets, including hardware, content and delivery platforms.
He revealed that recent Futuresource consumer research shows people have a strong interest in 3D capability within the home, with 70% of ***** respondents expressing an interest - even with the need for glasses - and just less than half of all consumers surveyed would be willing to buy a new TV.
“Although TV sets have an active life of well over 10 to 12 years, in reality the life is less than that, as consumers like to upgrade for new features and new designs rather than to guard against obsolescence. As a result, many early adopters of HD-ready TVs are now in a position to upgrade, given the massive developments in screen size, power consumption, set thickness, connectivity and other features,” said Bottoms.
Looking to the content, Bottoms stated that there is little 3D Blu-ray content available at present and while Futuresource expects to see some releases this year it is going to be next year before the retail market really starts to expand. However, the arrival of 3D will help to boost consumer interest in Blu-ray for those who have not yet invested for the high definition picture quality alone, and will help to boost overall discs sales moving forward.