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Pascale Paoli Lebailly 27-06-2010
direct8Bolloré Média, the media branch of French industrial group Bolloré has announced the creation of a new movie acquisition and co-production subsidiary. Bolloré Média will invest €3m in the company.
Called Direct Cinéma, the new structure will buy or co-produce between six and ten films each year, with budgets comprising between €2 million and €5 million.
Direct Cinéma aims at supplying the group TV channels, Direct 8 and Virgin 17, with new original movie production along with the development of a movie library.
direct8Bolloré Média, the media branch of French industrial group Bolloré has announced the creation of a new movie acquisition and co-production subsidiary. Bolloré Média will invest €3m in the company.
Called Direct Cinéma, the new structure will buy or co-produce between six and ten films each year, with budgets comprising between €2 million and €5 million.
Direct Cinéma aims at supplying the group TV channels, Direct 8 and Virgin 17, with new original movie production along with the development of a movie library.