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Internet to eclipse TV in Hungary
By Chris Dziadul
The internet will generate more in revenues than any other media in Hungary by 2014.
The prediction was made by PricewaterhouseCooper (PwC) in a media and entertainment industry overview of Hungary over the next four years and reported by BBJ.
The total value of the media and entertainment industry in Hungary amounted to $3.2 billion (€2.6 billion) in 2009, with the internet accounting for 26% of the total. TV, including both advertising and subscription fees, was in first place with 28%.
However, by 2014 PwC expects the value will have grown to $4.3 billion and the internet increased its share to 37%.
TV, on the other hand, will slip back by one percentage point to 27%.
By Chris Dziadul
The internet will generate more in revenues than any other media in Hungary by 2014.
The prediction was made by PricewaterhouseCooper (PwC) in a media and entertainment industry overview of Hungary over the next four years and reported by BBJ.
The total value of the media and entertainment industry in Hungary amounted to $3.2 billion (€2.6 billion) in 2009, with the internet accounting for 26% of the total. TV, including both advertising and subscription fees, was in first place with 28%.
However, by 2014 PwC expects the value will have grown to $4.3 billion and the internet increased its share to 37%.
TV, on the other hand, will slip back by one percentage point to 27%.