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FRISBEE is called and the new channel is free for kids published by a public Switchover Media, a company led by Francis Nespega already produces and distributes the channel K2 (DTT and free satellite) and GXT (Sky platform). The launch will take place Saturday, June 12, with programming for audiences of "boys" between 4 and 10 years. The advertising is responsible, as for K2, a PRS Mediagroup.
"Strong plays the extraordinary success of K2 - announces Nespega Francis, Managing Partner switchover MEDIA - that in May 2010, according to data Auditel, is a close 3rd place among all the digital channels on the target individuals, with the launch FRISBEE to complete the offer of our company to the public with a channel of the smallest fully complementary to K2, which instead will be increasingly targeted to engage the entire family. "
"In terms of distribution, said John Smith, Partner switchover Media Business Development Manager," FRISBEE part with the satellite that allows us to immediately reach 27% of the Italian population and 37% of target children. We also sought and received authorization from the Ministry of Economy FRISBEE for digital terrestrial and we are evaluating the opportunities and costs to double the supply of K2 also on this platform. " Frisbee will also be available on the position 630 numbering Sky.
"Strong plays the extraordinary success of K2 - announces Nespega Francis, Managing Partner switchover MEDIA - that in May 2010, according to data Auditel, is a close 3rd place among all the digital channels on the target individuals, with the launch FRISBEE to complete the offer of our company to the public with a channel of the smallest fully complementary to K2, which instead will be increasingly targeted to engage the entire family. "
"In terms of distribution, said John Smith, Partner switchover Media Business Development Manager," FRISBEE part with the satellite that allows us to immediately reach 27% of the Italian population and 37% of target children. We also sought and received authorization from the Ministry of Economy FRISBEE for digital terrestrial and we are evaluating the opportunities and costs to double the supply of K2 also on this platform. " Frisbee will also be available on the position 630 numbering Sky.